Sol de Janeiro launches new installation at Art Basel Miami Beach

By

Jennifer Braun

Published
December 5, 2024

Beauty brand Sol de Janeiro launched on Wednesday a new five-day installation at this year’s Art Basel Miami Beach.

Running through December 8, the multi-sensory experience will transform the Miami Beach Botanical Garden into a celebration of art, fragrance, and Brazilian culture.

Dubbed “Jardim Sol de Janeiro: A Garden for the Senses”, the brand teamed up with three emerging Brazilian female artists—Niege Borges, Barbara Tamilin, and Amanda Lobos—to bring its Cheirosa perfume mists to life and celebrates its iconic body creams.

Notably, each artist has reimagined Rio de Janeiro's iconic phone booths known as "orelhões," which translates to "big ears" in Portuguese. Each artist has adorned these booths with original artwork inspired by the brand’s cult-favorite scents. Visitors to the garden will explore these interactive portals, surrounded by lush floral installations that heighten the experience. 

Sol de Janeiro’s Cheirosa perfume mists have become synonymous with the brand’s celebration of Brazilian culture. Cheirosa 62 embodies the allure of Rio's beaches, while Cheirosa 68 channels the vibrancy of the Tropicalia movement and Cheirosa 59 celebrates Brazilian bossa nova's joyful spirit.

"Jardim Sol de Janeiro is so close to my heart—it's our way of showing just how magical the connection between art and fragrance can be," said Heela Yang, co-founder and CEO of Sol de Janeiro. 

"By bringing together our Cheirosa perfume mists and the amazing creativity of some incredibly talented Brazilian artists, we're inviting you to step into a sensory journey that celebrates the beauty, energy, and spirit of Brazil.”