Sephora to open second London store in mid-November

By

Sandra Halliday

Published
October 24, 2023

Sephora has already said that its first UK store (which opened in March) has been a big success. So it's no surprise that the company isn't holding back and is opening its second UK location relatively soon after, with more planned.

The first store opened at Westfield White City, and the second will open next month – on 15 November to be precise – in Westfield Stratford. 

The company said its entry into the UK market “has been well received by all of its UK fans who gave the White City store its biggest ever opening – with 5,000 people attending the opening day. Sales continue to be +300% vs expectations”. 

Again, no surprise that the Stratford store is “expected to be the first of a series of openings throughout the UK with the brand currently seeking country-wide sites”. 

The new location will see a “bespoke-to-the-UK product assortment, UK-specific store design and layout and involvement of the local communities, as well as unique social media and communications campaigns”. 

Sephora’s signature black and white stripes will be the key focus of the Stratford store’s 23 metre façade. And the “ultra modern interior will follow the distinctive codes of the first store, with soft geometric shapes, ambient lighting, textured finishes, and greenery”.

On sale will be 125 brands across the make-up, skincare, haircare, fragrance and wellness categories, including new and exclusive brands such as Adwoa Beauty, Relevant, Strand, Salt & Stone and Naked Sundays. 

These new brands will join Sephora UK’s existing selection of exclusive labels including Haus Labs by Lady Gaga, Glossier, GXVE Beauty, One/Size Beauty, Makeup By Mario, Skinfix, Vegamour, The 7 Virtues and Commodity. 

The Beauty Hub “will take a premium position in Stratford” and offer a range of unique beauty services and treatments performed by in-house experts. It will have “a luxe open plan design — an accessible update to the original 360 circular shape that will allow more space for services”.

Other services and features will include the Sephora UK Lip Bar, the Benefit Brow Bar, and personalised fragrance engraving.

Sephora UK CEO Sarah Boyd said: “Our White City opening blew us away and far exceeded our expectations. We are committed to giving the UK a unique experience, one tailored to the unique cultural needs of this wonderful country. We hope the community in Stratford love the store as much as those in West London.”