Schott names Nicolas Lognon head of France and export sales

By

Emma RUFFENACH

Translated by
Nicola Mira

Published
December 18, 2024

New York-born casual wear brand Schott, which is busy expanding its international footprint with directional collaborations inspired by its heritage, appointed Nicolas Lognon as its new head of France and export sales in early November. Lognon is highly experienced in the French ready-to-wear market, having previously worked at Kaporal and Tommy Hilfiger France.

Lognon graduated in business management from the Cogefi Institute in 1994, and started his career in 1995 at Chevignon, “a brand with a strong American identity,” where he worked in several positions until he was named head of sales. In December 2005, he joined Tommy Hilfiger, “then known as Hilfiger Denim,” where he spent seven years, overseeing all divisions (womenswear, childrenswear and footwear), and lately as head of wholesale sales.

Boosting the brand’s visibility

At the start of 2013, Lognon joined French denim brand Kaporal as country manager France, Germany, Benelux and Spain, working directly with UK investment fund TowerBrook. In November 2022, he joined Dutch denim brand Garcia as country manager France.

In his new role at Schott, Lognon is in charge of a team of about 20 people, consisting of a sales manager in Paris and various agents and distributors. “We will work to boost the brand’s presence and visibility in France and internationally, notably via a range of collaborations targeting an international audience, while continuing to build a solid long-term business with a network of department store corners and iconic products such as our bomber jackets,” said Schott.
 
“We are currently working with some 400 retailers in France and approximately 200 retailers abroad,” added Lognon. “We have an ambitious international strategy. In November, we entered a new market, Slovenia, and we are posting highly positive results in Poland. In the coming months, we will also step up our efforts in the Benelux,” he concluded.

Schott's European subsidiary - operated for the last 30 years by French group JAJ - generates a revenue of over €30 million, the majority of which (65%) comes from France, while exports account for the remaining 35%. Lognon said he expects “double-digit growth every year for the next five years.”