Rihanna poses for new Louis Vuitton men's campaign

By

Sarah Ahssen

Translated by
Roberta HERRERA

Published
June 16, 2023

As the Louis Vuitton men's fashion show is set to take place on Tuesday, June 20, the opening day of Paris Men's Fashion Week, Pharrell Williams, the newly appointed creative director of the luxury French house's men's collections, has revealed a snapshot of the campaign on his Instagram account.

With 14.6 million followers on the social media platform, the American artist, who was appointed creative director of Louis Vuitton men's in February, shared a first image of the Louis Vuitton men's campaign for spring/summer 2024, featuring another superstar, Rihanna, as the face of the campaign.

The 35-year-old singer, who lit up the stage during the halftime show at the American Super Bowl in February, strikes a pose in a pixelated effect leather ensemble consisting of pants and a shirt. She is pregnant with her second child and is seen carrying colorful bags adorned with the famous Louis Vuitton monogram.