Monsoon Vintage launches first high street edit with OOTO collab

By

Nigel TAYLOR

Published
March 21, 2024

Fashion retailer Monsoon has launched its first high street diffusion edit with the ‘Monsoon Vintage x OOTO’ collaboration, available from today (21 March) at its specialist Portobello Road, London, boutique.

Citing the "cultural phenomenon” of Emerald Fennel's Saltburn, Monsoon reached out to vintage luxury fashion archivists OOTO to curate a collection of 1990s designer pieces.

It’s OOTO’s first high street diffusion edit and the collaboration brings its “singular expertise in the era from their showroom in Hackney to the centre of Notting Hill”, where Monsoon Vintage will be selling a rotation of finds, from labels such as Prada and Chanel, among other vintage and one-offs. 

Naomi Robertson, Buying and Merchandising Director at Monsoon, said: “As the go-to people for moodboard inspiration and costume dressing, we think our Monsoon Vintage customers will enjoy the pieces they have curated for us, and we're honoured to be their retail partner in the heart of Notting Hill.” 

Bringing a curation of design pieces from the 1990s to customers at its Portobello Road boutique, Monsoon Vintage opened almost a year ago to mark the brand’s 50th anniversary. The space, designed in collaboration with ‘Queen of Thrift’ Bay Garnett, sells rare vintage treasures from Monsoon and other designers from the era, as well as one-off Monsoon samples.