Max Mara opens new flagship in Tokyo

By

Edoardo Meliado

Translated by
Cassidy STEPHENS

Published
November 22, 2022

Max Mara unveils its new flagship store in Tokyo. On November 19, the Italian fashion house opened its second store in the luxury district of Omotesando.

The new space covers a surface of 400 square meters and perfectly embodies the
city's ever-evolving fight against gravity.
 
The opening was celebrated with a live concert by Japanese singer and artist Chara, streamed live on the brand's website and projected on several screens at the well-known Shibuya intersection.

Founded in 1951 by the late visionary Achille Maramotti, Max Mara is now has 2,500 point of sales in more than 100 countries. The label is part of Max Mara Fashion Group, which owns nine brands including Sportmax and Max & Co among others.