Max&Co develops new collection with Efisio Rocco Maras

By

Godfrey Deeny

Published
January 31, 2022

Max&Co is developing a new collab' collection with Efisio Rocco Maras, which it will unveil during next month’s Milan fashion season.

 
The new collection marks the second time that Max&Co has partnered with a designer. Last October, it debuted the collab' concept with Margherita Maccapani Missoni. Now it has hooked up with Efisio Rocco Marras, the son of Italian design legend Antonio Marras.
 
The new collection is entitled Pony Ride and will be available in stores starting September.

Max&Co, a division of the high-end Italian fashion group Max Mara, plans to unveil the Pony Ride collection on Wednesday February 23.
 
The next Milan fashion week – featuring fall/winter 2022 collections – will take place from between Tuesday, February 22 and Monday, February 28.