Maison Boucheron opens first boutique in Las Vegas

By

Jennifer Braun

Published
December 19, 2024

Parisian jeweler Maison Boucheron unveiled on Tuesday its first boutique in Las Vegas, marking a milestone in its expansion across the American market. 

Located within the Fontainebleau Las Vegas, the boutique spans 1,560 square feet and houses Boucheron’s signature collections, including Quatre, Serpent Bohème, and bridal jewelry, alongside select High Jewelry pieces.

The boutique's façade is made of glass prisms in Boucheron’s signature green. It also incorporates iconic design elements like the grosgrain motif and emerald cut, which pays homage to its historic Parisian address at 26 Place Vendôme. 

Inside, key design elements include molded green marble frames, black metal accents, and Art Deco-inspired symmetry, reminiscent of the work of famed designer Pierre Chareau. Meanwhile, bright moiré wallpapers and lively furniture bring light to the entire environment.

Lastly, the boutique’s VIP area offers a distinct experience, inspired by the codes of Boucheron’s Jardin d’Hiver. Tailored for Las Vegas’s dynamic spirit, the room features metallic tones alongside orange, blue, and green accents. Completing the space is a floral-motif wallpaper, crafted by French artisans at Atelier d’Offard, and the creations of Franco-Swiss photographer and artist Erwan Frottin. 

The opening follows the debut of Boucheron’s first New York boutique in September, and underscores the maison's commitment to strategically positioning itself in prime U.S. locations.