Lululemon to relocate/upsize London flagship in The Yards, Covent Garden

By

Nigel TAYLOR

Published
February 26, 2024

Lululemon is growing in London. The Canadian sportswear giant is relocating and upsizing its flagship store within The Yards, Covent Garden. 

Taking a new, prominent corner unit on Long Acre, the new 8,364 sq ft store will mark a major 130% upsize. The move is seen as “a strong vote of confidence in the destination from a leading international brand”, said operator Longmartin Properties, a joint venture between Shaftesbury Capital and the Mercers’ Company.

Set to open later this summer, the flagship West End store will showcase Lululemon's range of activewear products for activities including yoga, running and training and more, across its womenswear, menswear, footwear and accessories lines. 

The upsized store will join The Yards’ extensive line up of sportswear brands, including Pineapple, Snow+Rock and Runners Need, alongside premium fashion brands on Long Acre, including Levi’s and Reiss. Covent Garden is also home to Canadian high performance outdoor apparel and accessories brand, Arc’teryx, and HOKA’s first ever retail location in Europe.

Abi Labbett, Asset Manager at CBRE, acting for Longmartin, said: “Securing the relocation and significant upsize of Lululemon is a key moment for us and reaffirms The Yards as the destination of choice for leading international brands and debut concepts alike. We’re proud to be experiencing sustained demand and continued investment from the very best names, ones which share our community values, and we look forward to witnessing Lululemon’s continued success at The Yards, Covent Garden.”