Lululemon launches on Zalando

By

Benjamin Fitzgerald

Published
July 6, 2023

Activewear brand Lululemon has launched on Zalando, as the Canadian company looks to make further inroads in Europe.

European customers of the fashion and lifestyle platform will be able shop Lululemon's active apparel and accessories for yoga, running, training, and most other sports activities, located on Zalando’s Fashion Store.

“At Lululemon, we are focused on ensuring that our guests can connect with our brand and our ranges whenever and however they want," said Sarah Clark, SVP EMEA at Lululemon.

"Our partnership with Zalando will enable us to serve more guests in our existing markets and reach new guests in those markets where we don’t yet have a physical presence, helping us to continue to grow our global community.”

The Lululemon assortment of products already are or will soon become available on Zalando in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Italy, Poland, Spain, Sweden and the Netherlands via the Zalando partner program ,and will be fulfilled by Zalando shipment solutions.

“We are very excited to welcome the beloved and internationally recognized athletic brand lululemon to our platform, and make their products available to millions of our customers in Europe," ​ said ​David Schneider, co-CEO of Zalando.

"Fashion is about individual expression and feeling empowered for every occasion, including sports. Partnering with lululemon perfectly plays into this thanks to their innovative and inspiring range of athletic apparel. The partnership with lululemon enriches Zalando’s assortment, and fits with our ambition to continuously elevate the customer experience, by offering the most relevant and exciting brands.”

In its most trading update in June, Lululemon said net revenue grew 24% to $2 billion in the quarter, beating estimates of $1.93 billion, according to Refinitiv IBES.

Lululemon said it now expects full-year 2023 revenue between $9.44 billion and $9.51 billion, compared with $9.30 billion to $9.41 billion projected earlier.