Laura Ashley x Rag & Bone sees British brand moving into menswear

By

Sandra Halliday

Published
September 11, 2023

The revived Laura Ashley label has been striking an increasing number of collab deals recently and those collabs have all been interesting ones. Its latest certainly fits the bill with it stepping into menswear via an exclusive collaboration with American-but-British-influenced fashion label Rag & Bone.

The 10-piece collection includes hoodies, outerwear, shirts, trousers and accessories, “all blending Laura Ashley’s romantic florals with Rag & Bone’s classic British tailoring and American workwear aesthetic”. 

We’re told that the range is “steeped in nostalgia, incorporating styles synonymous with ‘80s or early ‘90s fashion, trends which are firmly making a comeback”.

Carolyn D’Angelo, Senior MD at Laura Ashley owner Gordon Brothers Brands and President of Laura Ashley Global, said: “This collaboration marks a hugely exciting moment for the brand, especially as we celebrate our 70th anniversary year. Laura Ashley fashion has often been associated with womenswear but the craftsmanship in our signature florals have broad appeal. Rag & Bone has shown how the heritage designs can be integrated into menswear, offering a fresh take on our classic aesthetic.”

It will be distributed at retail internationally with the company aiming to “engage a new audience and firmly establish our enduring influence on fashion today”.

Rag & Bone said it was was “drawn to Laura Ashley’s instantly recognisable look and feel from its signature floral prints, heritage designs to hand-printed British fabrics and textiles”.

The range has just landed with prices ranging from £110-£580. It’s being sold in the UK, Japan, Thailand, Hong Kong, Australia and the US. In the UK, it will be available direct-to-consumer via Rag & Bone stores on London’s Beak Street and Sloane Street, and at Mr Porter.