Jordache chooses Sarah Jessica Parker as its new face

US fashion brand Jordache has signed up Sarah Jessica Parker as the face of two of its collections.

The actress will model for the Jordache Collection and the Jordache Look Collection, which launches exclusively online on Wednesday, Women's Wear Daily (WWD) reports.

The brand, known for its women's jeans, is launching its first e-commerce venture by reissuing popular jean styles from the 1970s and 80s for its Look Collection. It is also selling one-off items handcrafted from vintage Jordache designs.

Previous Jordache models have included Heidi Klum and Elizabeth Hurley.