JCPenney launches new big & tall brand with NBA legend Shaquille O’Neal

By

Robin Driver

Published
August 21, 2018

Plano, Texas-based department store chain JCPenney announced on Monday that it has collaborated with four-time NBA champion Shaquille O’Neal on Shaquille O’Neal XLG, a big & tall menswear brand slated to launch this fall.

 
The label will offer a curated range of more than 60 pieces, including suit separates, dress shirts and accessories, with sizes going up to 64 in apparel and 4XL in belts.
 
The launch collection aims to be both modern and classic, but also incorporates performance features such as stretch fabrics, flex collars and cooling technology.

“With the launch of Shaquille O'Neal XLG, we continue to strengthen our special size business by delivering the stylish, high quality apparel and accessories our customers want at the value they seek,” said JCPenney VP and head of merchandising James Starke in a release, going on to describe the former NBA player as “a trusted and charismatic brand advocate”.
 
O’Neal became JCPenney’s exclusive big & tall style ambassador in March and has since featured in a number of print, broadcast and digital campaigns for the retailer.
 
“I've always partnered with trusted, quality brands that have personal meaning to me, and I'm beyond excited to expand my relationship with JCPenney,” stated O’Neal. “I can't wait to help men just like me look their best with a men's clothing collection that not only fits their frames, but fits their wallets, too.”
 
Price points in the launch collection range from $199.99 for a suit to $32.50 for a dress shirt.
 
Shaquille O’Neal XLG will launch in 350 stores and on the JCPenney website on September 13.