Is David Beckham marketing gold? In any case, it is impossible for him not to create a buzz around what anything he does, as made clear by the hype surrounding H&M's latest short video. After the clip was being announced a month ago, the video has gone viral across various social media networks since its launch on Wednesday.

The humorous video, directed by Brit-director Guy Ritchie, is being broadcast internationally. David Beckham, who has worked with the Swedish retailers for over a year now, is amongst many famous faces on the H&M brand ambassador team, including Lana Del Rey and Vanessa Paradis.