H&M debuts pre-owned at London's Regent Street flagship

By

Sandra Halliday

Published
October 6, 2023

H&M UK on Thursday launched its Pre-Loved concept dedicated to secondhand clothes and accessories at its flagship on London’s Regent Street.

The company said it’s “encouraging our customers to experiment with garments that are ready to be loved again and express their unique style”. 

The offer includes a range of brands and designers not limited to the H&M Group as it works to “support a more circular fashion industry”. 

Located on the first floor, Pre-Loved will see new garments available daily. 

The company also said the assortment “consists of unique pieces in great condition, hand-picked based on key trends for the current season. In the current FW23 collection customers will, among other things, find trendy knits, classic trench coats, denim, irresistible metallic dresses and shirts, and everything leather”. 

Henrik Nordvall, H&M’s UK and Ireland Country Manager, added: “The opportunity to give a second life to garments brings real value to our customers and enables them to explore different ways of engaging in a circular fashion industry. Introducing this concept in our London flagship store, alongside our rental offering, invites our customers to enjoy, play and experiment with fashion, finding new ways for them to express their personal style.”