H&M and David Beckham expand their collaboration to swimwear
April 4, 2014
Since early 2012, H&M and David Beckham have banded together for a collection of men's bodywear. This year, their partnership has been extended to a new product category: the swimsuit. For spring/summer 2014, David Beckham and H&M will offer a new line of men’s boardshorts and trunks.
The mini-collection consists of three models: boardshorts, swimshorts and trunks - each available in several solid colors, but also in several prints for the longest style. The line will become available for purchase on 22 May in selected stores as well as on the brand’s international online store (recently made available to France).
The launch of the collaboration will be accompanied by a marketing campaign, once again featuring understated images of the ex-footballer - here, photographed by Glen Luchford.
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