Glossier links with Sephora UK in exclusive deal

By

Nigel TAYLOR

Published
September 3, 2023

US-based beauty brand Glossier has secured an exclusive deal within Sephora UK to launch within the retailer’s Westfield Shepherds Bush store and online.

The move follow’s Glossier’s record-breaking launch into 650 Sephora stores across the United States and Canada in February where it has “exceeded all expectations significantly”.

In addition to Glossier’s Covent Garden, London, flagship store, Glossier x Sephora is its first-ever UK retail partner relationship.

Additionally, the brand also launches in the Sephora app, with a preview starting 14 September. 

This partnership “is a strategic step in Glossier’s continued international expansion… to bring more Glossier to more people” globally, it said.

It added: “Partnering with Sephora UK is a natural fit, given both brands mutual focus on beauty discovery and innovative customer experience”.

Kyle Leahy, Glossier Chief Executive, added: “With the UK being [our] second biggest market, this Sephora partnership and first-ever wholesale retail relationship in the UK is the perfect progression for us.”