Foot Locker celebrates festive season with ‘12 Days of Gifting 2024’ campaign

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For the festive season, Foot Locker has unveiled its ‘12 Days of Gifting 2024’ campaign, featuring surprises and exclusive experiences galore to celebrate the festivities in style.

 

The year-end festivities are (already) under way at Foot Locker! And with good reason, as the renowned sneakers retailer is back with the 2024 edition of its iconic ‘12 Days of Gifting’ campaign. An online initiative created in collaboration with FLX Membership, Foot Locker’s free loyalty program, and its local partners which, from December 9 to 20, will offer surprises galore to its most loyal customers. Every day in the period, an exclusive selection of gifts will be unveiled to draw the attention of Foot Locker aficionados and boost FLX member engagement across six key European markets: France, the UK, Germany, Spain, Italy and the Netherlands. 

FLX is a free loyalty programme that enables participants to earn ‘XPoints’ that can be redeemed in exchange for special deals, products, services, events and more (the ‘rewards’). XPoints can be earned by shopping online and in-store at Foot Locker in participating countries, and/or by engaging in other activities, as indicated from time to time in the FLX Programme newsletters.

A winning formula for the Foot Locker community

As in the 2023 edition, Foot Locker will offer a wide range of ultra-attractive rewards. Participants can look forward to winning prestigious prizes such as tickets to an NBA match in Paris, meeting a basketball legend as a bonus, a year’s worth of sneakers, paddock experiences at an F1 Grand Prix with Puma, as well as collector’s items such as a Jeff Hamilton jacket and a limited-edition Space Jam basketball. Other prizes include trips, pairs of high-end sneakers, and even a mystery box of products worth €800.

Omni-channel strategy to maximize impact

Besides the rewards, this year’s campaign is supported by an omni-channel communication strategy combining newsletters, social media posts, CRM advertising and strategic partnerships. FLX’s dedicated page is the campaign’s central communication hub, where participants will engage to try to win new rewards every day. This strategy is designed not only to retain FLX members, but also to recruit new ones during this key commercial period. A teaser, released on December 3, marked the start of the festivities, followed by a series of emails during these 12 exceptional days. Each reward will be available for two weeks, and the winners’ announcement is scheduled for January 6. The best way to start off on the right foot. Try your luck with Foot Locker from December 9!

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