E.L.F. Cosmetics inks distribution deal with Sephora Mexico

By

Benjamin Fitzgerald

Published
October 9, 2024

E.L.F. Cosmetics announced on Wednesday its entry into Mexico via Sephora, the beauty brand's first distribution deal with the LVMH-owned beauty retailer. ​

The New York-based cosmetic company's products will be available online and in-store across Sephora Mexico, bringing the brand's full range of best-selling clean, vegan, double certified cruelty-free with Leaping Bunny and PETA, and Fair Trade Certified products to the North American nation.

“We listen when our community speaks, and we heard you loud and clear Mexico! This partnership between E.L.F. Cosmetics and Sephora Mexico is a milestone moment for both companies and we couldn’t be more excited to join forces in a market with incredible opportunity," said Jennie Laar, senior vice president, chief commercial officer, E.L.F. Beauty.

"Sephora’s knack for curating exceptional brands and creating captivating shopping experiences aligns with our mission to disrupt norms through inclusivity, and to bring premium quality products to our community at an exceptional value.”

The brand's products including its Power Grip and Halo Glow ranges will be available in Sephora Mexico from October 9.

Earlier this year, ​E.L.F. Beauty expanded its collaboration with Roblox to become the first beauty brand to integrate real-world commerce within the Roblox platform.