Boss launches collection curated by David Beckham

By

Nigel TAYLOR

Published
October 3, 2024

High-end fashion brand Boss has released a high-profile collection edit curated by fashion/football celebrity David Beckham. It follows on from an equally high-profile collab with fashion legend Naomi Campbell.

The exclusive selection from the AW24 collection features hand-picked seasonal favourites “that blends Boss iconic menswear with Beckham’s signature style and aesthetics”. 

The ‘Boss Selected by Beckham’ range offers a broad assortment of lifestyle looks, “designed to elevate any wardrobe with Beckham's impeccable taste”.

Beckham’s favourites include a selection of tailored options such as suits, trousers, and coats, notably, a camel double-breasted coat with peak lapel, “each showcasing a blend of sophistication and modernity”. 

Complementing these is a range of casual garments, from denim to knitwear, crafted from premium fabrics such as cashmere and regenerative cotton. And his standout favourites “representing of his personal style”? A 100% virgin wool cardigan sweater and a relaxed-fit denim shirt with double breast pockets.

The edit will be available on boss.com and in-store, “offering customers an exclusive opportunity to enhance their wardrobe with Beckham's inherent fashion sensibility”.

Since retiring from football, Beckham has been a popular choice for promoting a variety of brands including Adidas, Tudor, Hugo Boss, Stella Artois and Sands. 
 
In 2022, Authentic Brands Group announced a strategic partnership with him to co-own and manage his global brand.

Last month, Boss also released the second chapter of its co-designed collaboration with Campbell, with the AW24 Naomi x Boss capsule “tailored for those who never compromise on comfort or elegance”.