As tennis mania looms, Adidas launches 'London' tennis collection

By

Nigel TAYLOR

Published
June 7, 2024

With tennis’s big season coming into sight, Adidas has unveiled a new ‘London’ Tennis Collection. And with Wimbledon only weeks away, it's an all-white collection with comfort at the forefront to the design with seamless material construction aiming to help players “focus while performing in major moments on grass courts”.

The collection includes the Men’s Seamless AeroReady FreeLift T-Shirt Pro and the Seamless AeroReady FreeLift Polo Shirt Pro, which claims to help reduce distraction in areas that can rub during high-intensity movement, such as under the arm.

This combines with the AirChill FreeLift T-Shirt Pro – an Adidas technology that supports players feeling cool through thermally zoned, raised pattern motifs and mesh layers, “helping to optimise airflow during high-intensity workouts and matches”.

The pure-white apparel collection is made in part from recycled materials and comes in sizes XS-2XL for men and 2XS-2XL for women.

Importantly for the brand, the collection premiers across London tournaments and will be worn by a host of pro players including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Maria Sakkari, Angelique Kerber, Camila Osorio, Daria Kasatkina, Stefanos Tsitsipas, Alexander Davidovich-Fokina, Felix Auger-Aliassime, Martin de la Puente, Francisco Cerundolo, Jakub Menšík, Alex Michelsen and Luca Nardi.