By
ETX Daily Up
Published July 23, 2015
Download
Download the article
Print
Text size

Adidas and Pharrell Williams reveal Supershell collection

By
ETX Daily Up
Published
July 23, 2015

Pharrell Williams has handpicked artists from around the world to redesign Adidas's Superstar Shelltoe toe for the new Supershell collection.


Screenshot: "adidas Originals = Pharrell Williams | Supershell" ©2015 YouTube


In a new video from Adidas Originals, Pharrell discusses the work of the contributing artists, who include NYC artist Todd James, British-Iraqi architect Zaha Hadid, Japanese artist Mr. and US photographer-director Cass Bird on reinventing the shoe's classic design.

In four additional videos, Pharrell focuses on each of the artists involved.

"Adidas Originals = Pharrell Williams Supershell" releases worldwide on August 7 in stores and on the adidas website.

Copyright © 2025 ETX Daily Up. All rights reserved.