#Core Trends Update (Livetrend)

Core trends. In the TikTok era, new subcultures have emerged prominently as #core trends, which serve as a way to group communities of consumers united by a shared aesthetic. These “cores” act as digital tribes, defining tastes and values within highly specific styles, such as Cottagecore, Balletcore, and Coquettecore.

Unlike traditional subcultures, however, these trends are often fleeting and fluid, appearing briefly before morphing into new forms. They may seem to be flash trends, but when viewed in sequence, a pattern emerges: #core trends rarely disappear entirely; instead, they evolve and blend with other aesthetics, creating a continuous flow of style evolution. This rapid cycle is insightful for understanding younger consumers, who are future luxury buyers and drive demand for expressive, identity-based fashion.

#Coretrends are essential driver for today’s fashion and an integral cornerstone for young people’s identities. They are bringing together new digital tribes around shared aesthetics, deeply impacting young consumers’ choices. Livetrend shows you how to leverage these influences to shape your strategies in the fashion industry and better understand how to reach these young consumers.

Join Livetrend’s team on December 10th at 2pm (CET) to discover more about the impact of #core trends on fashion brands analyzing:
– The history of core trends,
– The ways to react to core trends without compromising brand’s coherence,
– The tips for telling a narrative that speaks to young digital consumers.

Get your free registration to the event thanks to Fashion Network by clicking HERE.

Data to drive creativity.
Livetrend is unlocking future trends to help you succeed. Join us for our next data-driven presentations to stay ahead of the trend and your competition.
Livetrend is a solution to offer a 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend provides trend evolutions, from concepts, products, colors and details to prices, within your fashion market. This information is crucial to improve product ranges, increase full-price sell-through and minimize overstocks.

Reach out to [email protected] to request a demo of our platform HERE.