Fashion Shows Key Colors - Spring/Summer 2025 (Livetrend)

SS25 Color Assortment. The SS25 fashion season marks a significant change from the color trends of past seasons. It is clearly a season dominated by white, whose presence has increased from 19% of the overall color assortment last year to 24% today.

Combined with neutrals and black, 63% of the color palette is now covered by “no color”. This reflects a complicated market situation and resulting in easy, commercial choices, a growing minimalism that sees the peak of quiet luxury.

However, the tints are evolving in multiple directions, with no clear consensus. Some hues are inspired by reassuring classics and retro browns and yellows, intimate ethereal pastels contrasted by flashes of vivid colors, in some inexpected clash.

Greens range from soft mint hues to acid lime and from bright green to sophisticated khaki tones. Pink remains stable but is explored in diverse ways. This broad lack of focus on specific hues suggests a deeper uncertainty from brands.

Rather than following set trends, SS25 is emerging as a season of ambiguity and fluidity. The very absence of a clear trend is potentially signaling a more complex, uncertain era in fashion.

Neutrals & Ethereal Pastels. The SS25 fashion shows revealed a dominant presence of black, white, and neutrals, accounting for more than 8000 looks on the runways, almost wondering if these were really summer collections. Neutrals saw a remarkable rise of +263%, signaling their growing importance in contemporary styles.

Pastels made an appearance, often paired with soft, sheer fabrics to evoke a sense of intangible emotions and shifts into new color dimensions. While these "no-color" shades are building the backbone of many collections, a glimpse of bold colors are used to create modernist and sophisticated color-blocking, blending the basics with striking hues.

Overall, the rise in neutrals may reflect a shift toward sustainability and versatility in fashion, allowing for seasonless, adaptable wardrobes. The delicate use of pastels with sheer fabrics suggests a desire to explore emotional depth and a softer, more poetic approach to color expression in SS25.

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