Eco Bitch - Spring/Summer Trend 2025 (Studio Annflor Sangan)

In a world where corporate social responsibility (CSR) is becoming an essential criterion, fashion is no exception. Ethical fashion, with its focus on sustainability and ecology, is gaining in popularity.

However, for this trend to endure and become a norm rather than a passing fad, it is crucial to add a dimension of desirability. Without this touch of desirability, eco-fashion risks remaining marginal.

Sali Yellow: This slightly muted yellow adds a touch of warmth without being too garish. It's both nostalgic and modern, perfect for pieces that want to stand out while remaining sophisticated.

Bleached Putty: A sophisticated neutral, this subtle colour evokes purity and simplicity. It's ideal for timeless, versatile pieces that integrate easily into any wardrobe.

Dark Maxi Navy: Deep and mysterious, this almost black navy is both classic and bold. It gives garments an undeniable air of luxury and elegance.

Seventies Orange: A nod to the 70s, this vibrant, bold colour adds a retro yet modern touch. It injects a positive energy and boldness that can transform any outfit.

Stella McCartney, a pioneer of sustainable, if sometimes controversial, fashion: "Sustainability is crucial, but we also need to create products that people really want to wear. Fashion has to inspire and create desire while respecting the environment".

Studio Annflor Sangan is actively thinking about a more responsible future for clothing and fashion design. By committing itself to sustainable production, the company is doing its best to combine aesthetics and sustainability in an ever-changing world.