Coastal Quietude Trend - Spring/Summer 2025 (Livetrend)

Coastal Quietude. This SS25 macrotrend is seeking to escape the turbulence of reality and establish balance again. As an antidote to our hustle culture, this trend purposely slows-down and reconnects to time as a reward and reframes idleness as a virtue.

In this peaceful aesthete, an honest consumer is seeking to reconnect to life and therefore reaches for reassurance and harmony. This graceful coastal story combines precious natural artistry and thoughtful modernity for a more sensitive and conscious interpretation of the quiet luxury trend.

Soothing Solar Aesthete. The Coastal Quietude color palette for SS25 is based on a harmonious blend of warm and cooler natural shades, where darker shades add depth and sophistication and lighter shades invite freshness and openness. As a richly pigmented base, Fudgesickle brown creates a feeling of reliability and grounding in order to enrich the lighter tints of the palette with depth.

Natural pastels like Cerulean Blue and Pear Sorbet Yellow resonate a sense of serenity and peacefulness in this mix. As a summery and coastal theme, the harmony‘s blue shades take the lead next to warming natural colors and invite the eternal blue visuals where oceans and skies collide across the horizon. The palette conveys tranquillity and trust. Another grounding and calm shade, Wood Ash, adds even more timelessness and ease to this palette.

Envisioning the future. The new possibilities of generative AI allow us to visually describe fashion‘s future. With human and synthetic creativity, we can generate new and visionary product designs and by fusing the right ingredients, as detected by our technology and experts, together. For SS25, we have used generative AI to develop new trends even further. Here, data-driven must-haves, colors, prints and textiles re combined into relevant new looks. Reach out if you want to learn more.

Data to drive Creativity.
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