Earth Builders - Menswear Trend Spring/Summer 2025 (Livetrend)

Earthbuilders. This SS25 trend is responding to the emergency state of the world. With nothing to lose, this story is on a quest for an entirely new world. The theme puts focus on the potential of raw and solar power, and allows a surprisingly natural futurism to emerge.

This trend introduces a wild new age, where survivalism prevails and new terrains between urban concrete and sandy dunes emerge. This extraterrestrial off-grid vibe gives way to the evolution of subversive new nomads and warriors, who are seeking to secure our human patrimony in previously unexplored spaces.

Solar Soils. The Earth Builders color palette is exploring the idea of soils and terrains in unexplored spheres and evokes a rustic feel. The palette balances new swampy khakis and greens with dry beige, stone grey and a warming solar orange. The manifestation of Deep Lichen Green adds a subdued khaki base to the palette. With Lentil Sprout, a moss-green shade, the trend’s organic element is even more intensified to enhance the fertility of nature and reflects the possibility for new life elsewhere.

Clay and poppy Seed complement the trend’s natural shades with a sedimental and stoney feel that takes us to the uncolonized horizons of possible new world. Nectarine orange, as a warm and energetic color, adds a visual contrast and reinforces the theme‘s focus on solar power as a necessity in a world of tomorrow.

Envisioning the future. The new possibilities of generative AI allow us to visually describe fashion‘s future. With human and synthetic creativity, we can generate new and visionary product designs and by fusing the right ingredients, as detected by our technology and experts, together.

For SS25, we have used generative AI to develop new trends even further. Here, data-driven must-haves, colors, prints and textiles re combined into relevant new looks. Reach out if you want to learn more.

Data to drive Creativity.
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