Next stop - Spring/Summer 2025 Trend (Superzoom)

Next stop. Crazed particles travel through the subways and reach the station stairs on a long-awaited morning. They dodge one another with quick, disinterested gestures, crossing paths as they go. Focused only on their destination, their thoughts look ahead to the next step, preceding the hands of the clock. In that hothouse of laboured breathing, running and suspended time that is the station, emotions and words are closely guarded.

To the tune of suitcases dragged along, people wait in silence on the platform and, before their eyes, private scripts are staged punctuated by the arrival of a train. An enjambment of the verse, a line break before the next stanza. Pauses separate the words and, on arrival, the distance is reduced to the tempo of a poem.

Cool, stiff materials construct curved streaks of colour that run along the tracks, shortening the distances and making the world a little smaller. Like a zip that, with a smooth, relaxing gesture, seals a warm, comfortable embrace. Two tracks fitting perfectly together to protect the treasure inside a pocket. A romantic thought that the brand evokes with its gently urban and colourful design.

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